First Chair Whole Bean Coffee

First Chair isn’t just about skiing.
It’s about earning something before the rest of the world even wakes up.

The early alarms. The cold parking lots. The preparation. The sacrifice. The willingness to grind while everyone else is still sleeping.

Everybody wants the First Chair on a powder day, but not everyone is willing to do what it takes to get there.

There are “First Chairs” everywhere in life.
On the mountain. In business. In training. At home with your family.

It’s the thing you chase because it matters. Your north star. The reward that only comes through consistency, grit, and showing up day after day.

This coffee was built for the people willing to earn their First Chair.

Sourced from the high elevations of Huehuetenango, Guatemala, this single origin dark roast delivers bold flavor with notes of smoke and dark chocolate, a heavy body, and a clean finish. Grown in rich volcanic soil along Guatemala’s Pacific mountain ranges, these beans are cultivated by farmers who take deep pride in generations of coffee growing tradition.

All of our whole bean coffees are locally roasted in small batches here in the USA to deliver exceptional freshness in every bag.